When users started venting about Comcast service issues on Twitter (a micro-blog platform), something different happened. Comcast used Twitter to help them out. Rather then shoving the negative chatter under the carpet, hoping it wouldn’t get TOO viral, representatives solved the problems in a pro-active, user-friendly way.

When TMobile wanted to start a buzz about the Sidekick, they turned to MySpace. TMobile hosted a MySpace challenge for users to create their own video ads for a prize. The winner got the cash. TMobile? They got thousands of impressions and successfully engaged their target demographic.

If you can commit to start viewing your target market differently, we can commit to planning, launching, and/or maintaining your social media initiatives to make business sense.

Social media relies on relationship marketing—one of the oldest adages of marketing! By providing recipical value to our target market, you gain permission to discuss your products/services with them.

By integrating a business plan and complimenting offline marketing, social media will help secure a measurable ROI.

You’ll also notice your search engine (SEO) ranking climb (through link baiting and general conversation). Search engines love social media content because it’s user generated. Participating in viral conversations will quickly drive traffic to your site and boost your Google ranking.

Learn More about Biznet's Social Media Marketing Package