Marketing Toolbox

Development Resources

When you are ready to develop your website, you’ll want to consider the following types of resources:

  • Website business strategist: systems analyst who can identify the business objectives and opportunities for return
  • Web advertising and marketing expert: marketing professional fluent in online media who can develop an online strategy to promote the site, and be able to work with other online marketing agencies
  • Graphic designer / multimedia specialist: artist who can create a brand and a message conducive to site’s objectives
  • Project manager: person responsible for managing resources including staff, timeline and budget
  • Programmer / database architect: developer fluent in programming languages ranging from HTML and JavaScript to PHP, ASP, VB, C#, SQL, Java, and more
  • Systems Engineer / technical support professional: systems support person who manages hardware and software applications necessary to maintain constant online status
While larger businesses often have these roles in their organization, they are rarely within the same department. Also, many have operational responsibilities and may not be available for project development. Small, mid-market, and large businesses all can benefit by aligning business strategy with a web solutions partner.