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Adsense - Google's pay-per-click, context-relevant program available to blog and web publishers as a way to create revenue.
Adwords - The advertiser program that populates the Adsense program. The advertiser pays Google on a per click basis.
Aggregators - Sites that bring together content and links from many different sites around the web. Example: www.Techmeme.com aggregates technology news from many websites and blogs.
Akismet - Comment spam filter popular with WordPress blogs.
Anonoblog - A blog site authored by a person or persons who don't publish their name.
Applications - Usually for Facebook, more sophisticated than a widget and has multiple canvas pages. More user interaction and greater depth of functionality and engagement.
Archives - Most often an index page, often organizing posts or entries by either category or date.
Atom - A popular feed format used for syndicating content.
Avatar - These 2- or 3-D customized computer representations of people are also referred to as "icons" or "buddy icons" when used on Instant Messenger. Second Life is an online virtual community of avatars.
Blog - A website where entries are commonly displayed in reverse chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.
Blogger Relations - Your media relations strategy needs to expand because "the media" have expanded to include podcasters, bloggers, even microbloggers who can reach and influence targeted (and mass in some cases) audiences appropriate to your clients needs. Many of the same pitching rules apply: Know who you are pitching and what their audience needs are. Be relevant and propose the idea as it relates to their interests.
Content Management System (CMS) - The interface used to input web or blog content. User-friendly, edits similar to MS Word.
Crowdsourcing - Posing a question or problem to a large group of people to try to get to the best answer quickly. This can be very powerful but also can backfire.
Dashboard - The administration area on your blog software that allows you to post, check traffic, upload files, manage comments, etc.
Date-Based Archives - The archives of a blog site, organized by time-stamp. Almost every blog will have some form of time-stamp and many archives are listed along the sidebar. Some list in weekly, but most on a month-by-month basis.
Digital Storytelling - A digital story is a nonfiction narrative, composed on a computer, often for publishing online or publishing to a DVD. This can be done with any combination of images, video, narrative, music and text. (h/t - Ourmedia's Social media glossary)
Domain Name - The identifying name of an internet site. The domain name of the Biznet site is "www.biznetis.net"
Ecosystem - A community and their environment functioning as a whole. The blogosphere can be viewed as an ecosystem
Edublog - A blog site focused on education, be it teacher, administrator, consultant or student.
EFF - The Electronic Frontier Foundation (EFF) is the leading civil liberties group defending your rights in the digital world.
Embed - A way of linking to content (often video) so that the content itself is visible on (embedded into) the page itself.
Entry - An individual post or article published on a blog. Each of these entries, while appearing in an index, are also web pages unto themselves.
Event Blog - A blog specifically launched as a companion to an event (e.g. Blogger Social)
Eye Rest - Using "gifts" in your posting to give your readers a rest. Includes images, bold text, bullet points, lists, and hyperlinks.
Feed - The RSS or Atom feeds used by news aggregators (aka feed readers). We have a category dedicated to using Feeds.
FeedBurner - FeedBurner is a Google company/tool allowing web sites, blogs and podcasts to "burn" content into a simple way for readers to subscribe (incl. email). I don't just recommend this tool - it's a must-have.
Feed Reader - An aggregator of content, subscribed to by the user, so that specific content or search results arrives in their "reader". Among the popular (and free) tools are GreatNews, Feed Demon and Google Reader.
HTML - The acronym for HyperText Markup Language. The coding language used to create and link together documents and files on the World Wide Web. The code is embedded in and around text and multimedia files in order to define layout, font, colors, and graphics.
Hat Tip - A hat tip is a public acknowledgment to someone (or a website) for bringing something to the blogger’s attention.
Hits - How many people have visited your page. A measurement used in Web analytics, a "hit" is often defined as any request for a file from a Web server.
Human powered search engine - Users submit sites and content managers approve/disapprove listings. Example: http://www.mahalo.com
Hyperlink - A navigational reference to another document or page on the World Wide Web.
Mashup - Most often a web application that combines data from more than one source into a single tool. Not necessarily restricted to online applications.
Meme - Keeping things simple, here's a partial definition from "The Daily Meme": In the context of web logs / 'blogs / blogging and other kinds of personal web sites it's some kind of list of questions that you saw somewhere else and you decided to answer the questions. Then someone else sees them and does them and so on and so on.
Message Boards - A message board or forum is a web application for holding discussions and posting user generated content. The terms "forum" and "board" may refer to the entire community or to a specific subforum dealing with a distinct topic. Messages within these sub-forums are then displayed either in chronological order or as threaded discussions.
MicroBlogging - A form of blogging allowing users to compose brief text updates and publish them. These messages can be submitted and received by a variety of means and devices, including text messaging, instant messaging, email, mobile device, MP3 or the web. Think Twitter
Moblogs - A blog published directly to the web from a phone or other mobile device.
Navigation (Nav) - A menu of links or buttons allowing users to move from one web page to another within a site. Top navigation is what I use on this site. You will often see links as a footer on a site. That would be bottom nav or footer nav.
News Aggregator - A web-based tool or desktop application that collects syndicated content
NewsGator - An RSS company that provides us with FeedDemon, NetNewsWire, its own web-based feed reader and powers the feeds in Microsoft Outlook.
Newsvine - An open source, community news service, which lets members customize the news viewed by "seeding" articles or posting for others to view and rate.
NoFollow - An HTML attribute instructing search engines to not allow a hyperlink to a web page to be influenced in ranking by that link. Originally implemented to combat certain types of search-engine spam. There is a movement to NOT use the No-Follow on blogs, especially the comments area (See How to Remove No-Follow in Typepad Comments).
Online Community / Virtual Community - A group of people that primarily interact via communication media such as letters, telephone, email or Usenet rather than face to face.
Open ID - One universal login for multiple sites. http://openid.net
Open Social - Provides a common set of APIs for social applications across multiple websites. With standard JavaScript and HTML, developers can create apps that access a social network's friends and update feeds. “A common platform to make something available in many places with little work. “ Examples of companies that have singed on to use open social: myspace, ning, hi5,bebo, ilike, flixter, plaxo, friendster, linkedin, movable type, google. Created by Google.
Podcasting - A digital media file, or series of files, residing at a unique web feed address and distributed over the internet for playback on portable media players or computers. The term is a combination of “broadcast and “pod” referring to a container of some sort or the ubiquitous Apple Ipod.
RSS Feed - Really Simple Syndication. RSS is how your "social media inbox" (RSS reader) knows when something new gets posted to a blog/podcast/site that you follow.
SEO - Acronym for Search Engine Optimization A good beginner's guide to SEO can be found at SEOmoz.
Sidebar - A column (or multiple columns) along either or both sides of a blog site's main content area. The sidebar is often includes contact information of the author, the blog's purpose and categories, links to archives, honors and other widgets the author includes on the site.
SMO - Acronym for Social Media Optimization, a term coined by Rohit Bhargava
Social Bookmarks - A method for Internet users to store, search, organize, and most importantly - share web pages. Two favorites are Delicious and StumbleUpon.
Social Media - The tool set (including blogs) which everyone can use to publish content to the web. This can include audio, video, photos, text, files...just about anything. And these days, everyone is a content producer.
Social Networking - A term for the tools and platforms people use to publish, converse and share content online. The tools include blogs, wikis, podcasts, and sites to share photos and bookmarks.
Social News Sites - This process allows users to submit, vote on and make the "news" from stories that they mark of interest rather than an editor.
Spambot - Automatic software robots that post spam on a blog.
Startpage - A web page that you can configure to pull in content from a range of web-based services including email, feeds from blogs and news services. It is a multi-purpose aggregator. Home pages used to be static affairs providing a sort of shop window for a site. They can now be your ever-changing window into the Net, and a way of organising a lot of different activities. Examples: Pageflakes, Netvibes or Google Personalised Home page
Style or Style sheet - CSS that determines the look/feel of a site.
Syndication - Allows your blog content to be distributed online.
Tag -Keywords attached to a blog post, bookmark, photo or other item of content so you and others can find them easily through searches and aggregation. Tags can usually be freely chosen.
User Generated Content - Any kind of web content created by the end user, from blog posts to video clips; also known as consumer generated media. User generated content is a central component and key aspect of Web 2.0. It includes everything from blogs to free, amateur digital videos on sharing sites like YouTube or Google. Example: http://www.youtube.com
Virtual Worlds - Popular, elaborate "virtual reality" 3D gaming environments where people interact game and create. See Second Life, above for more examples. "Marketing into" these was a bit of a fad recently, but truly understanding them and the economic realities is still important. Example: http://secondlife.com
Vlog - Rather than a blog, which consists of text-filled posts displayed in reverse chronological order, a vlog consists of digital video posts, most often of the v-logger speaking into a Web cam or camera and creating two- to five-minute video vignettes and displayed in reverse chronological order. Example: http://askaninja.com
Widget - A portable chunk of code that can be embedded, installed, and executed in an HTML based web page by an end user through the placement of the small snippet of code within a blog or web page’s template.
Wiki - Providing community-edited information, a wikipedia can be likened to an open-source online encyclopedia. Example: http://www.wikipedia.org
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